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SMS Marketing Platform for Shopify: A Comprehensive Guide

sms marketing platform for shopify

In today’s world, if businesses aren’t investing in eCommerce, they’re missing out on a huge opportunity to connect and convert loyal customers to their brand. eCommerce sales have an expected growth rate of 8.8% in 2024, especially on platforms like Shopify. Having the best SMS marketing platform for Shopify in place will position your brand for success.

Shopify SMS marketing has a direct and impactful effect on Shopify merchants who want to reach out and engage with their customers, driving sales to new levels. Sometimes, customers miss out on the personal engagement and the satisfaction that comes from eCommerce platforms but Shopify SMS marketing changes this.

Understanding How Shopify SMS Marketing Works

An SMS marketing platform for Shopify allows businesses to engage with customers one-on-one in the absence of face-to-face interactions. SMS marketing apps allow for direct communication with customers, which leads to the ever-important increase in trust, customer engagement, and loyalty.

When done right, these tools can take a business from barely breaking even, to generating repeat sales and attracting new customers daily.

The goal of SMS marketing is for it to integrate seamlessly with other marketing channels, and elevate the overall customer service. Consumers are tired of cold, impersonal service, but the right SMS marketing platform humanizes brands and makes them more relatable.

This is how SMS marketing enhances the customer experience, but let’s talk for a minute about how it outperforms other marketing strategies for businesses.

First, it’s cost-effective. On average, brands earn about $5 or more for each $1 spent on SMS marketing. This is an impressive ROI that’s difficult to ignore. Secondly, it increases clicks and open rates, helping businesses like yours use their marketing dollars more efficiently. SMS marketing is also in compliance with regulations such as TCPA and GDPR, relieving an extra layer of stress.

How do you take advantage of SMS marketing for platforms like Shopify? There are various SMS marketing platforms that can be seamlessly integrated with your Shopify store, delivering promotional messages and updates at exactly the right time.

First, let’s look at a step-by-step breakdown of how SMS marketing apps work, and then we’ll compare some of the top choices on the market.

1. Integration Setup

The first step is to install a Shopify app for SMS marketing capabilities. The Shopify SMS marketing apps we’ve included here make it an easy, straightforward process to set up the app within your Shopify Store.

You will need to spend a bit of time configuring settings, such as sender ID and messaging templates, but with the right app, the initial integration setup is relatively quick and painless.

2. Opt-in Process

The next step is getting those valued customers to agree to connect with you through SMS marketing apps. Businesses need to obtain explicit consent from their customers before sending SMS marketing messages. This can be managed through implementing opt-in mechanisms at key points of the customer’s journey, like at the point of checkout on the Shopify site.

Transparency is an absolute must for building trust and loyalty. It’s important to clearly communicate the type of messages customers will receive and the frequency that they’ll be delivered. Nobody wants to sign up to be notified just of special deals and then get spammed daily with product updates and other happenings.

In other words, follow the advice of “do what you say and say what you do.”

3. Customer Segmentation

This is the area of SMS marketing that really lets businesses narrow in specific consumer targets and get to know their customers on a more intimate level.

Segmenting the customer list based on specific criteria allows businesses to personalize and tailor their SMS marketing strategy. A good starting point is to segment the customer list based on location, purchase history, or engagement level.

Shopify SMS marketing apps open the door for businesses to create relevant messages to specific customer groups. Getting in there and personalizing messages is something that really helps eCommerce businesses earn higher engagement and conversion rates.

4. Message Creation

With Shopify SMS marketing tools, it’s easy to create SMS marketing campaigns that are compelling, concise, and ready to grab the customer’s attention, all within the Shopify platform.

Not every small eCommerce business has a marketing team to take on this task, and we can be honest here and say that engaging customers through strong marketing campaigns isn’t everyone’s strong point. This is where Shopify SMS marketing apps make all the difference.

With these tools, businesses can craft messages that encourage recipients to take action, and these messages can be tailored to specific points of the customer’s journey. eCommerce businesses can also use dynamic placeholders to personalize messages with customer-specific information, making the prospect of conversion even more intuitive for the customer.

5. Automation and Scheduling

There are a lot of moving parts to running a successful eCommerce business, and it’s important to invest in tools that help streamline various processes. A huge benefit of an SMS marketing app is that it can be leveraged to completely automate the delivery of SMS messages.

For example, it can be set up to trigger messages based on customer details, such as a birthday, or to help move the customer along in their journey by reminding them they have a cart filled with great products that have been abandoned.

Additionally, SMS marketing apps can be useful in setting up drip campaigns that deliver a purposeful series of messages over time.

6. Monitoring and Analytics

One way that Shopify SMS platforms help businesses move customers from the first introduction to the point of conversion is through a fully integrated system for monitoring and analytics.

These tools make it easy for businesses to monitor key metrics. These include open rates, click-through rates, and conversion rates. With access to an analytics dashboard, it’s easy to get a snapshot of every marketing campaign’s performance and use that data to make adjustments when needed.

For businesses that are just learning the ins and outs of SMS marketing, these tools really help them understand what engages and motivates their customers.

7. Compliance and Regulations

Finally, let’s talk about compliance and regulations. A good Shopify SMS app will ensure that businesses like yours are in compliance with regulations such as the TCPA and the GDPR. It’s automatically built into the app framework to obtain proper consent from customers before sending marketing messages.

Plus, they handle the important task of keeping records of consent, along with providing opt-out options for customers who aren’t interested. Customers benefit from a feeling of control over their shopping experience when the opt-in and opt-out options are clear and easy to choose.

11 Best SMS Marketing Apps for Shopify in 2024

sms marketing platform for shopify

1. Stemless

Stemless is designed to “unleash your small business’s potential” with the Shopify SMS marketing app. For small businesses that are looking for big growth, Stemless is the app that’s going to deliver, providing one of the most comprehensive digital marketing platforms. Stemless shines with its targeted text messaging, reviews management, and customer loyalty programs that are all focused on supporting small businesses through every growth stage.

Key Features

  • One of the best customer-focused text messaging SMS marketing platforms for Shopify available.
  • Intuitive and seamless integration via API or the app, making it easy to connect with other systems.
  • Integration with Shopify, and popular POS systems like Flowhub, Treez, Vend, Cova, etc. for scaling.
  • Compliance with communication recording and monitoring regulations is taken care of for you.
  • Automated customer list segmentation, based on important factors, including demographics and consumer behavior to help drive conversions.
  • Looking for an exceptional open rate? How does 91% sound? Stemless uses robust consumer behavior analytics to produce above-average results.
  • Streamlines workflow with bulk messaging, and real-time segmentation for more personalized message delivery.
  • The best part? Stemless gets to the core of connecting with customers through messaging that builds trust, loyalty, and revenue growth.

Pros

  • Streamline marketing efforts through automation.
  • Targeted customer segmentation for delivery of messages that are relevant and timely.
  • A robust analytics program that helps eCommerce businesses gain valuable insights about their customers and their behaviors.
  • SMS marketing is built around personalized messaging designed to foster trust, loyalty, and customer engagement.
  • Smooth and efficient communication through bulk messaging capabilities that outshine other Shopify SMS app options.
  • No worries over connectivity with other systems via API or app integration.
  • Adhering to legal standards and customer privacy is a top priority with Stemless.

Cons

  • Like with many Shopify SMS Marketing apps, complete compliance efforts may require additional resources.

Pricing

Pricing for Stemless is based on a number of individual factors, such as the number of SMS messages you choose to send every month, along with other factors like location. Stemless is a no-contract, cancel anytime SMS marketing app, with flexible plans.

One way that Stemless stands out among the competitors from a price standpoint is the inclusion of unlimited features at no extra cost, such as unlimited subscribers and POS integrations.

sms marketing platform for shopify

2. TxtCart

TxtCart is among the more affordable SMS marketing apps for Shopify and other eCommerce merchants. They claim to “leverage the best of human empathy and AI to turn visitors into profitable conversions”. TxtCart offers several tiers of packages to meet the needs of businesses at different points of their growth phases.

Key Features

  • Automated, personalized messaging.
  • AI technology that creates targeted messages to build customer engagement.
  • Delivers personalized, valuable, and concise content to customers.
  • Shopify text marketing is built on keeping SMS audiences engaged and fostering brand loyalty.
  • Offers a free 14-day to assess if its features are aligned with your eCommerce business goals.

Pros

  • Streamlines marketing with personalized automation features.
  • Targeted messaging that results in higher customer engagement.
  • The key focus of TxtCart is to build and deliver effective messaging practices.
  • Engagement through Shopify text marketing that builds long-term customer relationships.
  • Provides tools that can reduce opt-out rates.

Cons

  • The effectiveness of TxtCart’s features may vary, especially for small eCommerce businesses.
  • The free trial period is nice, but it might not be long enough to allow for a comprehensive assessment.

Pricing

TxtCart offers five different tiers of pricing, with additional features being added at each additional tier.

  • Basic $19 monthly
  • Starter $39 monthly
  • Growth $79 monthly
  • Pro $199 monthly
  • Enterprise $499 monthly

All pricing tiers, except for Enterprise, are available with a 14-day free trial. TxtCart claims an impressive boost of ROI which level up as you move in their pricing tiers.

sms marketing platform for shopify

3. SMSBump

For businesses that are looking for a Shopify SMS app that they can grow with, SMSBump delivers multiple features that drive revenue with powerful SMS campaigns.

Key Features

  • Easy, pre-built templates for customization.
  • Real-time engagement with customers.
  • Helps businesses deliver personalized messaging through customer segmentation.
  • Easy scheduling with an integrated calendar.

Pros

  • Delivers powerful SMS marketing campaigns that drive revenue and sales.
  • A decent library of pre-built templates that can be easily customized.
  • Real-time engagement with customers through automated features.
  • An integrated calendar takes the stress out of campaign scheduling.
  • Flexible pay-as-you-grow pricing plans can be a good fit for small eCommerce businesses.

Cons

  • There’s a decently steep learning curve if you want to maximize features, making it not the best fit for those who are new to the world of SMS marketing apps.
  • Pre-built templates are convenient, but limit customization.
  • Limited flexibility and personalization with automated features.
  • Limited customer segmentation capabilities.

Pricing

SMSBump offers four pricing tiers, from Free to Powerhouse to meet diverse eCommerce business needs. The free plan includes SMS campaigns and automation, some basic subscription tools, audience segmentation, baseline analytics, and 24/7 support. This is good for small eCommerce businesses who are just trying out the waters, but those looking to scale will want to bump up to one of their paid subscription programs.

  • Free
  • Growth (starting at $19/month)
  • Prime (starting at $59/month)
  • Powerhouse (starting at $199/month)
sms marketing platform for shopify

4. Postscript

Postscript offers an SMS marketing integration that is best suited for eCommerce businesses that are established, but looking to scale. This is a comprehensive suite of tools that facilitates SMS marking with features designed to promote subscriber list growth, and personalized messaging that leads to engagement enhancement.

Key Features

  • Tailored automation for personalized subscriber journeys.
  • High level of financial insights with ROI and campaign tracking capabilities.
  • Conversion management tools that help to organize and handle customer conversions through engagement and communication.

Pros

  • A robust suite of SMS marketing tools for those looking for a high-performing Shopify SMS app.
  • Personalized messaging ensures audience engagement and relevance.
  • Individual campaign tracking with ROI and revenue analytics.
  • Conversion management system.

Cons

  • While good for beginners, experienced users of Shopify text marketing might find the limited customization options too restricting.
  • The free plan is a nice perk, but Postscript is one of the more expensive SMS marketing apps, with their plans being cost-prohibitive to smaller businesses.

Pricing

Postscript offers a free Starter Plan, although this free plan does require a $25 monthly minimum spend. It’s still a good option for small eCommerce businesses that are just getting started. In addition to their Starter Plan, there are three other tiers of subscriptions. The higher the tier, the lower the rate per SMS, MMS, and carrier frees.

  • Starter (free)
  • Growth ($100/month)
  • Professional ($500/month)
  • Enterprise (custom pricing)
sms marketing platform for shopify

5. TCW

TCW is an eCommerce business solutions provider that’s dedicated to helping small businesses grow through running effective SMS marketing campaigns. TCW is ideal for smaller eCommerce businesses that are just starting out and want a simplified, easy-to-use Shopify SMS app.

Key Features

  • A fully customizable SMS template makes for streamlined campaign creation.
  • Solid integration with multiple eCommerce platforms equals easy customer data synchronization.
  • Interactive and engaging campaigns, like scratch card campaigns, engage customers and promote sales.
  • Automated abandoned cart recovery and product suggestions.
  • Provides valuable insights for optimizing current and future campaigns.

Pros

  • TCW has one of the more user-friendly interfaces with step-by-step instructions for campaign management, making them a good choice for businesses new to Shopify SMS marketing.
  • TCW does a good job of seamless data synchronization through integration across various commerce platforms.
  • Fun scratch-card campaigns engage customers and drive sales.

Cons

  • TCW has limited advanced features, which might make them well-suited for new eCommerce businesses, but you’ll want to look for a different solution when you’re ready to scale.
  • Some integration complexities with eCommerce platforms demand technical experience for setup and maintenance.

Pricing

TCW offers three tiered plans for Shopify SMS marketing.

  • Premium plan: $29/month.
  • Growth plan: $49/month.
  • Enterprise plan: $99/month.
sms marketing platform for shopify

6. Omnisend

Omnisend is a full-feature email and SMS marketing automation platform. In addition to email marketing and Shopify SMS Marketing campaigns, Omnisend offers features like automated workflows, customer segmentation, and more.

Key Features

  • Personalized SMS campaigns that work to engage customers and drive sales.
  • Full support of SMS automation workflows, including new welcome messages and cart abandonment reminders.
  • Pre-built SMS templates with customization options.
  • Seamlessly integrates with the most popular eCommerce platforms like Shopify and Magento.

Pros

  • Simplified tools for efficient campaign creation are easy to use for those new to SMS marketing.
  • Notification of flash sales helps businesses keep track of customer behaviors in real-time.
  • Automation tools ensure timely message delivery and enable dynamic content.
  • Analytic tools for up-to-date insights into campaign performance.
  • Ensure compliance with regulatory requirements.
  • Fosters personalized shopping experiences through targeted messaging.

Cons

  • Free plans can be great, but this one offers limited features that might not meet the needs of larger businesses.
  • The pricing scale based on SMS volume and customer location can lead to unexpectedly higher costs.

Pricing

For exact pricing, you’ll want to contact Omnisend directly. They offer both free and paid plans with more advanced features. The final pricing of their Shopify SMS marketing app is largely determined by SMS volume and customer location.

sms marketing platform for shopify

7. Recart

As the name implies, Recart is a Shopify text marketing tool that is focused on enhancing conversion rates and solving the issue of recovering abandoned carts. For eCommerce businesses that struggle with this last point of conversion, Recart can be an effective solution.

Key Features

  • Utilized Facebook Messenger for things like automated messages, personalized customer support, and abandoned cart recovery.
  • Integrates with top eCommerce platforms, including Shopify and WooCommerce.
  • Pre Built templates and automation workflows for streamlined message creation.
  • Mobile-friendly platform and two-tap subscription opt-ins get the thumbs-up from customers.

Pros

  • Each account comes with a dedicated customer service manager to assist in campaign building and progress tracking.
  • Customizable pop-ups and engaging campaigns lead to brand recognition.
  • Seamless two-tap customer service opt-ins and good mobile-friendly design for customer convenience.

Cons

  • Recart is one of the more expensive solutions for Shopify text marketing. Their plans may be simply too expensive for small businesses.
  • Their lower-tiered pricing plans, while costing more than most competitors, are rather limited in customization options.

Pricing

Let’s start by saying that Recart is not the least expensive Shopify SMS app on the market. The pricing structure alone will make them out of reach for many small businesses just starting out. However, if Recart is in the budget, their no-nonsense pricing structure offers good value.

  • Starter ($345/month)
  • Pro ($565/month)
  • Scale ($1149/month)
  • Enterprise (custom)
sms marketing platform for shopify

8. SlickText

As an SMS marketing tool, SlickText focuses on building campaign effectiveness through targeted messaging, while emphasizing compliance on regulatory issues. SlickText offers a wide range of options for eCommerce businesses at various stages of growth.

Key Features

  • Offers a combination of one-on-one messaging and personalized mass texting capabilities.
  • Turnkey automation for creating messaging flows.
  • Supports growing subscriber lists, with integration options like website popups and opt-in links.
  • Segmentation tools for hyper-targeted messages.
  • Inbox feature for private customer engagement via text.

Pros

  • Compliant and scalable solution for an SMS marketing app.
  • Enables businesses to engage with customers effectively.
  • Provides automation features for streamlined workflows.
  • Hyper-precise targeting with customer segmentation tools.

Cons

  • Compared to competitors, SlickText offers limited integration options.
  • The steep learning curve for new users when it comes to using its advanced features.

Pricing

Of all the Shopify text marketing apps we’ve reviewed, SlickText is one with the most options for pricing. Currently, they offer eight different tiers.

  • The Basic ($29/month)
  • The Step Up ($49/month)
  • The Lil bro ($79/month)
  • The Big bro ($139/month)
  • The Boss ($189/month)
  • The Albatross ($350/month)
  • The Whale ($750/month)
  • The Monstro ($1250/month)
sms marketing platform for shopify

9. Cartloop

Cartloop has changed what SMS marketing looks like for Shopify brands. They focus on real, personalized human-powered conversations, which is effective for nailing conversions and finally claiming victory over abandoned carts. Cartloop offers a centralized SMS communication platform with the goal of enhancing customer engagement to drive sales.

Key Features

  • Offers continuous engagement through a 24/7 customer response system.
  • Easy to use, intuitive dashboard provides intuitive customer insights.
  • Rapid text delivery with compliance with industry regulations.
  • Human-powered SMS conversions are a nice break from robotic-sounding engagement.
  • Centralized inbox for managing all SMS communication in a single location.

Pros

  • Personalized and engaging shopping experience for customers.
  • Improved response times.
  • Higher conversion rates for abandoned cart recovery.
  • Smooth integration with popular help desk platforms.
  • This is a fully managed SMS service and is easy to set up for Shopify stores, even for those new to SMS marketing.

Cons

  • The limited information available on pricing plans and features without contacting sales speaks of a lack of transparency.

Pricing

Compared to other Shopify SMS marketing tools, Cartloop offers a more limited structure for their pricing and plans. Currently, they offer three plans that include Sales, Full Conversational, and Enterprise.

The information provided on what these plans include and how much they cost is limited, meaning you need to contact them directly for more details. From what we do know, pricing is based on revenue generated using their Shopify SMS marketing service.

10. Messente

Messente is ideal for eCommerce businesses that want to expand their global reach, with SMS marketing efforts that reach over 190 countries around the world. Given their global reach, Messente places a high priority on compliance and security for data privacy.

Key Features

  • Messente is a global SMS gateway that currently offers coverage for 197 countries around the world.
  • API reference for seamless integration.
  • Strong emphasis on compliance, security, and GDPR, which is great for new businesses that aren’t comfortable managing these aspects on their own.
  • Smart routing algorithms.
  • Number verification API feature for user registration.

Pros

  • Large global reach, spanning more than 190 countries.
  • Essential features for customized workflows.
  • Tools to create targeted campaigns.
  • Scalable SMS platform with enterprise-grade API.
  • Offers adaptive routing for quick delivery.

Cons

  • Pricing isn’t well structured and varies based on location and volume.
  • This is a good Shopify text marketing app, but it does lack some advanced functionalities.
  • Certain aspects require a higher level of technical expertise.

Pricing

Messente is a Shopify SMS app that offers a unique pricing structure. Those interested in using this tool can calculate their own costs, based on factors like type, destination, and volume. By visiting their site, you can use their cost calculation tool for the most accurate estimate.

11. Octane AI

Octane AI is one of the more interactive SMS marketing tools for Shopify. They simplify getting to know your customers with engaging quizzes and customer interaction through text messages. Octane AI can be a good choice for growing businesses that really want to tap into customer segmentation and personalized SMS marketing campaigns.

Key Features

  • Engaging and versatile quiz templates can be tailored to just about any industry.
  • AI-powered quizzes spark engagement, create dynamic personalization, and provide great insights into customer personas.
  • Seamless integration with popular tools like Klaviyo, Attentive, and Zapier.

Pros

  • Octane AI does a good job of enhancing customer engagement and driving conversions of Shopify businesses.
  • Tailored messaging based on customer preferences with a “zero-party data” approach.
  • Conversational pop-ups are engaging and generate interaction between the customer and the business.
  • Automates FAQ responses to improve efficiency in customer support.

Cons

  • Because pricing is based on revenue, their pricing structure offers less transparency than some small businesses may need.

Pricing

Octane AI offers a pricing strategy that works for businesses of all sizes because it’s based on annual revenue. Businesses that earn less than $1 million with the Shopify SMS marketing app can access plans that start at $50 per month. For businesses that exceed this milestone in sales, Octane AI offers personalized plans for larger revenue brackets.

Choosing the Right SMS Marketing App for Shopify

So, you have this great, growing eCommerce business and you’re ready to scale with Shopify text marketing. How do you know which of these Shopify SMS marketing apps is best for your business? Here are the details to consider.

• Seamless Integration:
A seamless integration with Shopify is essential. If an SMS marketing app fails at this, there’s no point in looking at it any further. It needs to facilitate data synchronization so that it improves workflows for your business.

• Robust Features:
What does “robust” mean here? We’re talking about features like smooth automation, customer segmentation, key analytics, and let’s not forget about personalization. The right tool will enable targeted SMS campaigns and enable performance measurement.

• Scalability:
Nobody starts an eCommerce business with plans to not grow. The SMS marketing app you choose needs to be scalable for your business. It should ensure continued effectiveness over time without the need to switch platforms and learn a new system at a critical growth stage for your business.

• Compliance and Regulations:
Shopify marketing platforms should be built to meet compliance with TCPA and GDPR. Our word of advice is always double and triple-check that this is the case. Make sure the app you choose provides mechanisms for consent management and opt-outs.

• User-Friendly Interface:
A user-friendly interface means less time spent on learning curves. This is especially important for small eCommerce businesses that might not have a high level of tech capabilities and aren’t yet at the point where they can bring on a dedicated person to manage this aspect of the business.

• Customization Options:
Customization allows you to reflect your brand’s identity and voice. Look for tools that allow customization of messaging templates and sender IDs.

• Customer Support:
This is an area that often gets overlooked, but is critically important. Always seek reliable customer service with SMS marketing tools, and make sure this includes responsive assistance and comprehensive resources for managing customer support.

Final Words

The bottom line is that there is more than one good Shopify SMS app on the market. But, a successful eCommerce business demands effective digital marketing and SMS marketing tools that spark engagement with Shopify customers. For this, you need Stemless as your SMS marketing platform for Shopify. Stemless offers seamless integration, robust features, and SMS tools that boost loyalty, sales, and overall customer satisfaction. Stemless also prioritizes compliance and legal adherence, so that there is one less worry on your plate. Join the growing number of Shopify merchants that have found success with the Stemless SMS marketing platform.